Antigua and Barbuda Hotels and Tourism Association (ABHTA) Chairman Craig Marshall says the island’s short-term rental sector has expanded by nearly 60 percent in just four years — a surge he believes the tourism industry must embrace as travel preferences evolve.
Speaking on the government’s weekly program Government in Motion, Marshall said the rapid growth of Airbnb-style accommodations reflects a global shift toward more personalized and flexible travel options.
“In terms of our short-term rentals, we’ve seen close to 60 percent growth within the space of three to four years,” Marshall said. “That’s what people want. We need to embrace that and ensure that our investments and policies support a tourism model where everyone can succeed.”
Marshall, who also serves as Regional Commercial Director for Blue Diamond Resorts, said the trend should not be seen as a threat to traditional hotels but as part of a broader tourism ecosystem that gives more locals a chance to participate in the industry.
“Tourism is everyone’s business,” he said. “The more we include local homeowners and small investors, the stronger and more resilient our industry becomes.”
His remarks come as the government works to diversify Antigua and Barbuda’s tourism offerings through infrastructure upgrades, expanded airlift, and workforce training programs. Officials have also hinted at potential regulatory reforms to ensure that short-term rentals meet safety and quality standards while maintaining fair competition with established hotels.
Marshall said the rise of alternative lodging underscores the need for policies that balance innovation with consistency. “Travelers today are looking for authentic experiences,” he said. “We must evolve to meet that demand while maintaining the high standards that define Antigua and Barbuda’s brand.”
Tourism analysts note that if properly managed, the growth of short-term rentals could help spread economic benefits beyond resort zones — creating new income streams for residents and reinforcing Antigua and Barbuda’s reputation as a dynamic, inclusive destination.