Antigua and Barbuda must ensure its tourism marketing generates measurable bookings and greater economic benefits for citizens, Tourism Authority Chairman Vernon Jeffers has said.Speaking at the Antigua and Barbuda Tourism Authority’s 2026 Strategy Session, Jeffers acknowledged strong stayover, cruise and yachting activity but warned...

The Antigua and Barbuda Tourism Authority (ABTA) has begun two days of strategic discussions to assess the tourism sector’s performance and shape its marketing priorities for the next two years.The meetings, being held on 15 and 16 September, are bringing together tourism stakeholders to...