Dear Editor,

Permit me a space in your widely read portal as I write to express my deep dissapointment in my Governments decision to appoint Masicka as a Cultural Ambassador which is not only questionable but in my view deeply irresponsible.

An ambassadorship is not a publicity stunt, nor is it a reward for popularity. It is a position of national trust, requiring individuals whose character, conduct, and public record can withstand scrutiny. Yet, in this case, the Government appears to have prioritized celebrity over credibility.

Masicka’s career has been repeatedly shadowed by controversy ranging from unresolved copyright allegations to a long and very public history of feuds within the dancehall industry. These are not minor matters, they speak directly to issues of judgment and professionalism that should give any serious administration pause.

But perhaps the most glaring question is this, why has his own country, Jamaica a global powerhouse in music and culture never seen it fit to appoint him to such a role? With all of his success and visibility, why has he not been entrusted with similar national responsibility at home? Are we to believe that Antigua and Barbuda has identified a level of suitability that his own nation has overlooked or is it that we have failed to apply the same level of scrutiny?

Government, must explain whether any due diligence was conducted before making this appointment. Or was this simply another exercise in optics an attempt to generate headlines, win youth vote during the election or simply an appeal to the Jamaican community while ignoring the implications for national reputation?

This is not an attack on talent. Masicka’s musical influence is undeniable. But influence alone does not qualify one to represent a nation. Character matters. Credibility matters. And above all, the integrity of national institutions must matter.

At a time when Antigua and Barbuda should be elevating individuals who reflect discipline, unity, and unquestionable standards, this decision does the opposite. It lowers the bar and sends a troubling message about what we are prepared to accept in positions of national representation.

The people of this country deserve better. And we deserve answers.

A Faithfull national ,
Dianne Peters