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    Antigua Targets More Visitors and Greater Global Exposure for Carnival 2027

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    Notes from the Cabinet: Festivals Commission Reports Successful Carnival 2026; Planning to Begin for Historic 70th Anniversary in 2027

    The Antigua and Barbuda Festivals Commission was invited to Cabinet on Wednesday to present a comprehensive report on the hosting of Antigua Carnival 2026, including its financial performance, attendance at major events, visitor participation and preparations for the historic 70th Anniversary of Antigua Carnival in 2027.

    The Commission reported that Carnival 2026 was successfully delivered within its approved EC$5.2 million budget. The Commission further advised that it has been meeting with the various stakeholders involved in the festival and continues to honour its obligations arising from the staging of this year’s celebrations.

    Cabinet commended the Festivals Commission, its management and staff, participating artistes, promoters, service providers and other stakeholders for what it described as an excellent Carnival 2026.

    The Commission also reported encouraging growth in public support for the festival, with ticket sales increasing for the majority of Carnival shows when compared with corresponding events over the previous three years. Cabinet welcomed the improvement as an indication of growing public interest in the national festival and the entertainment products being presented.

    The positive performance extended beyond the Carnival venues.

    The Commission reported an increase in visitor arrivals and visitor participation in Carnival activities, while hotels and smaller accommodation properties, including mini-hotels, also recorded increased occupancy compared with previous years. Cabinet noted that these developments demonstrate the wider economic value of Carnival to the tourism, transportation, entertainment, food and beverage and other service sectors.

    Attention has now turned to Carnival 2027, which will mark the 70th Anniversary of Antigua Carnival. Cabinet advised the Commission that planning for the milestone celebration should commence immediately and that the anniversary should be positioned as a major national, regional and international cultural event.

    Cabinet specifically urged the Commission to develop a full and engaging programme without blank days in the Carnival schedule, ensuring that residents and visitors have activities and entertainment options throughout the festival period.

    The Commission was also advised to begin the regional and international marketing of Carnival 2027 at the earliest opportunity. Cabinet emphasized that the 70th Anniversary provides Antigua and Barbuda with an important opportunity to significantly expand the international profile of the festival, attract increased visitor arrivals and showcase the country’s music, mas, pageantry, calypso, soca and wider creative industries.

    Cabinet encouraged the Commission to build upon the successes and lessons of Carnival 2026 and to engage stakeholders early in the planning process to ensure that the 70th Anniversary celebration is appropriately designed, marketed and executed.

    The Government views Antigua Carnival not only as the country’s premier cultural festival, but also as an important economic and tourism product that provides opportunities for artistes, musicians, designers, vendors, promoters and other members of the creative sector.

    Cabinet looks forward to receiving further updates from the Festivals Commission as preparations advance for what is expected to be an historic 70th Anniversary celebration of Antigua Carnival in 2027.

    This article was originally published by Antigua News Room. Read the original article here: Antigua Targets More Visitors and Greater Global Exposure for Carnival 2027.

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