BREAKING TRAVEL NEWS: As Caribbean hoteliers face mounting distribution costs and intensifying competition for direct guest relationships, the Caribbean Hotel and Tourism Association (CHTA) and Triptease are bringing proven, revenue-focused solutions to the region. Now in its second year, the Direct Booking Summit (DBS) Caribbean edition returns on Thursday, May 15, 2026, at Sandals Grande Antigua — immediately following the 2026 Caribbean Travel Marketplace.
“Following a successful inaugural Direct Booking Summit Caribbean, we’re building on that momentum to bring even more practical, revenue-focused strategies to the region,” said CHTA President Sanovnik Destang. “The summit has become an essential platform for Caribbean hoteliers to strengthen their direct booking performance, take greater ownership of the guest relationship, and drive long-term profitability.”
DBS Caribbean focuses on practical strategies to grow direct revenue, improve conversion, and reduce reliance on third-party channels. This year’s summit will spotlight the latest in digital marketing, AI-driven solutions, and emerging technology shaping booking behavior and guest acquisition.
“The first DBS Caribbean exceeded every expectation we had,” said Charlie Osmond, Co-founder of Triptease. “What struck me was the confidence in that room. Hoteliers who came ready to learn left ready to act. The conversations were honest, the ambition was real, and the community that formed around it has only grown since. That’s exactly why we’re back. The industry has moved on, the questions have gotten sharper, and we think the Caribbean is ready to go even deeper on what it actually takes to win on direct. We can’t wait to keep building this movement alongside CHTA.”
Attendees will gain insights into:
Boosting Direct Bookings
Learn how hotels are increasing conversion and achieving 50%+ direct booking ratios through practical, real-world strategies.
AI & Automation for Guest Acquisition
Explore how AI-driven marketing, personalization, and automation are being used to attract high-value guests and convert demand into direct revenue.
Distribution & Revenue Strategy
Understand how to reduce reliance on third-party channels while optimizing pricing, channel mix, and overall profitability.
Peer Networking
Exchange proven approaches with regional operators facing similar commercial and distribution challenges.
Registration
Registration is now open for CHTA members and non-members. Following strong demand in 2025, capacity is limited. To learn more or secure your place, visit: www.DirectBookingSummitCaribbean.com.
For more information on this and other CHTA events, visit www.CaribbeanHotelandTourism.com